EEBA's High Performance Home Blog

Homes, especially production homes, are usually sold as commodities. This is understandable because in an up market all homes go up in price together and in a down market prices fall together — at these times features and benefits seem less relevant. As a result, traditional home selling often relies on marketing to create “perceived” value, rather than selling the real value of a home. In a commodity market, marketers sell the “sizzle,” rather than the “steak,” focusing on superficial qualities or square footage rather than true value to the buyer. However, buyers’ behavior makes it clear that they do not view a home purchase the same as buying a commodity, such as a bottle of milk. For buyers, a home purchase is a very complex, personal process involving weeks or months of searching, inspecting, comparing features, and falling in love with homes. When sellers treat homes as commodities, and convince buyers to do the same, they don’t connect to the true values and risks that...

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Roadblocks to Afforable Housing Affordable housing is a political choice. Local and national housing policies have squeezed affordable and attainable housing out of the market. Since the Great Recession of 2008, homebuilders and developers have faced roadblocks at nearly every turn when trying to build shelter products that are affordable for the buyers below the median income. The U.S. Is Facing a Severe Housing Crisis The United States may be facing its most severe housing crisis in history. It has been declared in articles in Foreign Affairs and Bloomberg recently. Home Builders have known that this was developing since the end of the Great Recession. Federal government restrictions have largely engineered this shortage. These restrictions respond to a phenomenon called the "HomeVote," a term coined by William Fischel.[1] HomeVote drives up home values for those that are already homeowners. These homeowners are motivated to stop growth in order to limit supply and...

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Back in 2012 Dutch company Mars One announced they would “establish a human settlement on Mars in 2023.” In 2014 NASA said they were developing the capabilities needed to send humans to Mars in 2030. And three years later, Space X founder, Elon Musk, said he would send people to Mars in 2024. We apparently missed the window for the shortest distance between Earth and Mars in 2018 when the two planets were separated by only 35m miles. Theoretically, this would have allowed space travelers to make it to Mars in about 200 days - compared to the 250 normal days of travel. But whether we send someone sooner or later, there’s still that little challenge of producing energy on Mars. Mars is home to unpredictable tornados and the biggest sandstorms in the universe (that we know of so far, I suppose). I experienced the aftermath of a sandstorm once when I woke up in Greece one morning and found the entire landscape around me covered in red sand. Locals explained it was from a... read more

The stories behind the home building and home buying process are not dominated by chapter after chapter of Joy. They are often more like a bumpy, confusing and even heartbreaking saga of anxiety and regret. In a recent survey, Homes.com found that one in three Americans ended up crying during the home buying process. In fact, of the 2,000 home buyers surveyed, 13 percent of respondents cried “a lot.” Why does this happen? It’s a story that starts like a coffee table book and quickly morphs into part physics text book part legal desk reference. Mired in complexity and told with words that only obfuscate the process it can be a nightmare for beginners. Consider first time homebuyers. (Maybe you have been one, or are hoping to be one.) Terms like “escrow,” “appraisal,” “equity,” “encroachment,” hit you from the financial side. Move up from a builder grade project to higher performance sustainable construction. Then you get acronyms and words like “SEER,” “ERV,” “Tonnage” from the mechanical side and “U-Factor,” “Solar Heat Gain” and “Visible Transmittance” from your window brand and it goes on and on. Sadly, most people just don’t know what they are getting into and most brands don’t curate the complexity well.

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The Department of Energy recently announced $80 million in funding opportunities for Innovative Building Technologies and Practices that will impact various areas of the building industry and further U.S. leadership in advanced building science and technology. The Buildings Energy Efficiency Frontiers & Innovation Technologies (BENEFIT) 2020 opportunity is looking to support projects that enhance energy demand flexibility across buildings and the electric power grid. “Projects funded under this FOA will help advance innovative building technologies to move toward a new generation of building energy technologies,” said Daniel R. Simmons, Assistant Secretary for Energy Efficiency and Renewable Energy in a DOE release. “These projects will further U.S. leadership in advanced building science and technology.” Topics that can be submitted include projects surrounding: Thermal storage research Advanced heating, ventilation, and AC systems that are able to provide demand ... read more

Offset Your Costs The energy regulations and code requirements for builders along the Front Range of Colorado can be challenging. Moving targets, tougher environmental requirements, and increased building costs can all make it difficult to make a profit in today’s building industry. Adding another subcontractor for energy compliance requirements can feel like one more regulation that only increases the cost of construction. We get it. But EnergyLogic can also open doors to rebates which can offset the costs of our required energy compliance services and return additional money into the builder’s pocket. Maximize Your Potential The three major Front Range utility providers offer rebates to builders to incentivize the construction of energy-efficient homes. 

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Earlier this year, students from Weber State University’s Department of Construction & Building Sciences participated in the U.S. Department of Energy Solar Decathlon Build Challenge along with student teams from colleges around the nation, and world. The Weber State team, consisting of seniors and juniors in both the Bachelor of Integrated Studies program and the interior design department, had a goal to create a sustainable, environmentally-friendly home that would be viable for anyone to build. The home was built with a tight envelope and includes an efficient ERV as well as a mini-split system that will allow the inhabitants of the home to control temperatures in each room.

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Selling anything, including zero homes, is about linking a customer’s needs with a product’s benefits. There is an art to finding new and rewarding methods for making these links. An old concept from psychology can still be useful today. The psychologist, Abraham Maslow, outlined a hierarchy of human needs, starting with basics such as physiological and safety needs. When those needs have been fulfilled people strive to fulfill higher needs, such as their needs for belonging and self-esteem. And when those needs are met they have the capacity to fulfill their moral and problem-solving needs including caring for others and community. 

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This monthly review of the sentiment of builders conducted by the National Association of Home Builders and Wells Fargo jumped to a record high in its 35-year existence. From July to August the index rose six points to 78. This is a remarkable feat given that in March 2020 home builders faced a perilous future full of uncertainties. A precipitous drop was quickly followed by a sharp “V”-shaped recovery. This was a script that no industry expert could have written as the COVID-pandemic gripped the nation in March. Builders that were making disaster plans in April are now boasting that they expect to exceed business plans for 2020 if they can complete construction on all their sales. Most are raising prices in their communities. Mortgage interest rates are at historic low levels pumping up demand...

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If you are in or near California, Oregon, or Washington right now you are likely experiencing terrible air quality due to the devastating wildfires happening around the West. And if winds continue to build the smoke from those wildfires may spread across the country. Inhaling wildfire smoke can not only irritate your eyes and respiratory system, it can also worsen asthma and chronic heart and lung diseases. With air quality indexes currently reaching the unhealthy and hazardous levels, it’s important for those who are able to safely stay inside, to do so. But, unfortunately, just staying indoors doesn’t mean your air quality is going to be great.

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