The stories behind the home building and home buying process are not dominated by chapter after chapter of Joy. They are often more like a bumpy, confusing and even heartbreaking saga of anxiety and regret. In a recent survey, Homes.com found that one in three Americans ended up crying during the home buying process. In fact, of the 2,000 home buyers surveyed, 13 percent of respondents cried “a lot.” Why does this happen? It’s a story that starts like a coffee table book and quickly morphs into part physics text book part legal desk reference. Mired in complexity and told with words that only obfuscate the process it can be a nightmare for beginners. Consider first time homebuyers. (Maybe you have been one, or are hoping to be one.) Terms like “escrow,” “appraisal,” “equity,” “encroachment,” hit you from the financial side. Move up from a builder grade project to higher performance sustainable construction. Then you get acronyms and words like “SEER,” “ERV,” “Tonnage” from the mechanical side and “U-Factor,” “Solar Heat Gain” and “Visible Transmittance” from your window brand and it goes on and on. Sadly, most people just don’t know what they are getting into and most brands don’t curate the complexity well.
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